Introducing Atlas Aluminium: A New Era for Real Aluminium & Atlas Roofs
2 Minute Read
Exciting News: Real Aluminium & Atlas Roofs Rebrand as Atlas Aluminium
What It Means for Stevenswood Trade Customers
At Stevenswood, we’re proud to share exciting news from one of our long-standing suppliers—Real Aluminium and Atlas Roofs have officially rebranded under a single name: Atlas Aluminium. This fresh new brand identity brings together two trusted names in the aluminium sector, creating a more unified and innovative offering for trade professionals across the UK.
What’s Changing?
You’ll begin to see new Atlas Aluminium logos and branding across Stevenswood branches and our website in the coming weeks. These updates reflect the merger of the two product divisions—Real Aluminium and Atlas Roofs—into one streamlined identity. This shift simplifies the product range, strengthens the brand’s presence in the market, and signals exciting things to come for aluminium windows, aluminium bi-folds, and lantern roofs.
A Stronger Supplier Backed by Smart Aluminium
Under the leadership of CEO Jamie Newall, Atlas Aluminium continues to be one of the UK’s leading fabricators of the Smart Aluminium system—a trusted choice for installers seeking the perfect balance of quality, durability, thermal performance, and value.
All Atlas Aluminium products supplied through Stevenswood continue to use high-spec, PAS 24-compliant components like 3-star cylinders and premium locking systems, setting them apart from lower-spec alternatives. You’ll also see continued excellence in packaging and delivery standards to ensure your products arrive in top condition.
What’s Staying the Same?
While the brand has evolved, our close supplier relationship with Atlas Aluminium and Smart Aluminium remains unchanged. We’ll continue to stock and support their complete range, including:
Aluminium bi-fold doors
Casement windows (with exciting new frame developments on the way!)
Lantern roofs, flat roofs, lean-to systems, and conservatory roofs
Innovation on the Horizon
The team at Atlas Aluminium is already investing in new product development, including a soon-to-launch integrated trickle vent that fits neatly within a deeper outer casement window frame—eliminating the need for unsightly add-ons. More innovations are expected to roll out through 2025 and beyond.
Why It Matters to You
As a trade installer, builder, or home improvement specialist, this rebrand means:
A simplified and stronger brand you and your customers can trust
Continued access to premium Smart Aluminium products through Stevenswood
Forward-thinking product innovations to help you stay competitive
Improved service, manufacturing, and quoting processes behind the scenes
Atlas Aluminium is more than just a new name—it’s a bold step forward for a brand built on quality, value, and industry leadership.
Exclusive Customer-Only Deals Available
As part of the rebrand, Stevenswood customers can take advantage of fantastic trade-only offers on the full Atlas Aluminium range. From aluminium bi-folds to lantern roofs and more, we’re offering highly competitive deals available exclusively through our branches.
Ask your local Stevenswood trade counter today to find out what special pricing and promotions are available – it’s the perfect time to maximise value on your next aluminium installation.